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<p> As it tries to convince people it has lower prices, Whole Foods has been very careful to maintain the reputation built on products like MSC-certified halibut. </p>
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<imgdata-ratio="1.5"data-caption="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)"alt="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)"src="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg"srcset="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-300x200.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-768x512.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1024x683.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-780x520.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1560x1040.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-375x250.jpg 375w"sizes="(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px"data-sizes="(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px"data-old-src="https://www.seattletimes.com/wp-content/themes/st_refresh/img/lazy-loading-14x9.png"/>
<imgdata-ratio="1.5"data-caption="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)"alt="Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)"src="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg"srcset="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-300x200.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-768x512.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1024x683.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-780x520.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1560x1040.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-375x250.jpg 375w"sizes="(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px"data-sizes="(max-width: 767px) calc(100vw - 20px), (max-width: 1019px) calc(100vw - 30px), (max-width: 1044px) calc(100vw - 60px), 970px"data-old-src="https://www.seattletimes.com/wp-content/themes/st_refresh/img/lazy-loading-14x9.png"data-src="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg"data-srcset="https://static.seattletimes.com/wp-content/uploads/2019/04/120109-300x200.jpg 300w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-768x512.jpg 768w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1024x683.jpg 1024w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-780x520.jpg 780w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1020x680.jpg 1020w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-1560x1040.jpg 1560w, https://static.seattletimes.com/wp-content/uploads/2019/04/120109-375x250.jpg 375w"/>
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<spanclass="caption">Amazon-owned Whole Foods touted a price cut on halibut as part of an announcement recently about lower prices on hundreds of items. (Ellen M. Banner / The Seattle Times)</span>