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<h1>How 20 Years Of Failed Designs From Microsoft Shaped Its Newest Product</h1>
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</td></tr></table>Last month, Microsoft showed what the <a href="http://www.businessinsider.com/here-are-the-first-official-pictures-of-windows-8-for-tablets-and-they-look-pretty-cool-2011-6">next version of Windows will look like on tablets</a>.</p>
<p>Although it was only a canned demo, and Windows 8 won't ship until next year at the earliest, it showed that Microsoft is doing some fresh thinking about interface design.</p>
<p>But unless you follow the company closely, you might not realize that Windows 8 descends from a long line of other Microsoft ideas.</p>
<p>A lot of these were experimental products. Some never made it to market. None became popular enough to challenge the old "icons on a desktop" model that's been around since the early 1990s, and has spread from the Mac and Windows to the mobile world.</p>
<p>But they are all a part of Microsoft's history -- and intellectual property -- and they all contributed to the thinking behind Windows 8.</p>
<p>Join us as we take a look back at the Windows 8 family tree.</p>
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[{"title":"Windows for Pen Computing kicked off Microsoft's tablet efforts back in 1991.","name":"windows-for-pen-computing-kicked-off-microsofts-tablet-efforts-back-in-1991-1","content":"<p>Windows for Pen Computing was an app that let users control Windows 3.1 with a stylus, and included basic handwriting recognition. Microsoft followed up with a version for Windows 95, but it never sold well and was eventually scrapped.<\/p>","image":{"cls":"slide-image","_src":"4e13224b49e2ae1761120000-400-300","source":"<p class=\"source\">Image: <a href=\"http:\/\/www.winhistory.de\/more\/wfp.htm\">Winhistory.de<\/a><\/p>"}},{"title":"\"Bob\" was an attempt to create a friendlier PC desktop.","name":"bob-was-an-attempt-to-create-a-friendlier-pc-desktop-2","content":"<p>Bob was released in March 1995 as an optional layer for Windows 3.x. It was supposed to make computing easier by replacing of icons on a desktop with rooms populated by animated characters.<\/p>\n<p>Reviewers <a href=\"http:\/\/www.time.com\/time\/specials\/packages\/article\/0,28804,1991915_1991909_1991855,00.html\">hated it<\/a> -- it seemed condescending and silly -- and Bob is now considered one of Microsoft's greatest flops. But a lot of the ideas stuck around for years -- including virtual \"assistants\" like Clippy in Office and that little dog in Windows XP.<\/p>\n<p>Interesting fact: Bill Gates's wife Melinda (then Melinda French) briefly led the team that oversaw Bob and some other consumer products.<\/p>\n<p>(By the way, the original product didn't have flames in the living room. This is a parody created by a Microsoft manager. But the background and dog are original.)<\/p>","image":{"cls":"slide-image","_src":"4e1324f149e2ae1461110000-400-300","source":"<p class=\"source\">Image: <a href=\"http:\/\/blogs.msdn.com\/b\/virtual_pc_guy\/archive\/2004\/11\/04\/252150.aspx\">Ben Armstrong, MSDN (Microsoft)<\/a><\/p>"}},{"title":"Pocket PC 2000 eventually became the ill-fated Windows Mobile.","name":"pocket-pc-2000-eventually-became-the-ill-fated-windows-mobile-3","content":"<p>Released in 2000, this was meant to let Microsoft's hardware partners compete with the Palm Pilot. Like Windows for Pen Computing, it required a stylus.<\/p>\n<p>It later evolved into Windows Mobile, Microsoft's first portable phone OS. Windows Mobile sold pretty well for a few years, but the iPhone and Android leapfrogged it and Microsoft had to start over with Windows Phone.<\/p>","image":{"cls":"slide-image","_src":"4e13276349e2aeff69100000-400-300","source":"<p class=\"source\">Image: <a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Pocket_pc_qtek_2006-08-26.jpg\">Wikimedia Commons<\/a><\/p>"}},{"title":"Windows XP tablets came out way back in 2002, but never sold well.","name":"windows-xp-tablets-came-out-way-back-in-2002-but-never-sold-well-4","content":"<p>This special version of Windows XP was released in 2002, and Bill Gates talked it up and was a big internal supporter.<\/p>\n<p>Maybe it was ahead of its time, or maybe the stylus turned a lot of users off. Whatever the reason, the first crop of Windows tablets sold slowly, and eventually Microsoft built this functionality into Windows Vista and stopped promoting it as a separate product.<\/p>\n<p>This picture shows Jeff Raikes, who led Microsoft's Office unit, and actor Rob Lowe.<\/p>","image":{"cls":"slide-image","_src":"4e132b144bd7c8a764120000-400-300","source":"<p class=\"source\">Image: AP<\/p>"}},{"title":"Windows Media Center introduced the horizontal and vertical menus.","name":"windows-media-center-introduced-the-horizontal-and-vertical-menus-5","content":"<p>This was the other special version of Windows XP, and let users control their PCs with a remote control to watch TV and video and play music. Its system of horizontal and vertical menus is now in a lot of other Microsoft products -- and will be a big part of Windows 8.<\/p>\n<p>Media Center had some big fans, and a lot of hardware makers shipped Media Center Edition as their standard consumer OS after 2005. So Microsoft can claim hundreds of millions sold, but it's not clear how many people actually USED the Media Center features. It was later built into high-end consumer versions of Windows Vista and 7.<\/p>\n<p>Here is a 2003 picture of Media Center being demoed by its product leader Joe Belfiore. He is now one of the VPs Windows Phone -- and has much longer hair.<\/p>","image":{"cls":"slide-image","_src":"4e132cafcadcbb3843010000-400-300","source":"<p class=\"source\">Image: AP<\/p>"}},{"title":"The Portable Media Center took the menu system and made it portable.","name":"the-portable-media-center-took-the-menu-system-and-made-it-portable-6","content":"<p>In 2004, Microsoft created software and a hardware spec called the Portable Media Center. They were the ftirst portable product to use the system of horizontal and vertical menus introduced in Windows Media Center.<\/p>\n<p>Although they had video almost a year before the iPod, the first-generation hardware was huge and clunky. They only lasted for about two years.<\/p>","image":{"cls":"slide-image","_src":"4e1333c8ccd1d56254130000-400-300","source":"<p class=\"source\">Image: <a href=\"http:\/\/www.amazon.com\/Toshiba-MES30VW-Gigabeat-Portable-Player\/dp\/B000EHCUIE\">Amazon.com<\/a><\/p>"}},{"title":"\"Origami\" Ultra Mobile PCs were an early touch screen PC experiment.","name":"origami-ultra-mobile-pcs-were-an-early-touch-screen-pc-experiment-7","content":"<p>During the run-up to Windows Vista in 2006, Microsoft announced a new kind of touch-screen device that would support finger touch while running a full version of Windows.<\/p>\n<p>But the first Ultra-Mobile PCs (UMPCs) were a weird hybrid -- the touch screen features didn't extend to a lot of apps, and the devices had none of the sleekness that later made the iPad a hit. With Windows 7, Microsoft built finger-touch capabilities into the OS and stopped promoting it as a separate feature. With Windows 8, Microsoft is going back to the drawing board.<\/p>","image":{"cls":"slide-image","_src":"4dd18abfcadcbbec75400000-400-300","source":"<p class=\"source\">Image: <a href=\"http:\/\/www.microsoft.com\/windows\/products\/winfamily\/umpc\/default.mspx\">Microsoft<\/a><\/p>","caption":"An Ultra Mobile PC running Windows Vista. "}},{"title":"The Zune laid the groundwork for Windows Phone.","name":"the-zune-laid-the-groundwork-for-windows-phone-8","content":"<p>After the Portable Media Center and other similar devices failed, Microsoft decided to try building its own hardware. The first Zune was introduced in late 2006. It refined the menu system from Media Center and introduced the font that is now showing up in Windows Phone 7, Windows 8, and other products.<\/p>\n<p>In 2009, the Zune HD added a touch screen -- two years after the iPod Touch -- also showed how Microsoft would integrate apps into its new type of menu system.<\/p>\n<p>The Zune was too little too late, and never captured more than 2% of the market for portable media players. Microsoft never officially canceled the product, but the marketing for it has disappeared and it's probably <a href=\"http:\/\/www.businessinsider.com\/what-the-zune-taught-microsoft-2011-3\">not going to release any more<\/a> new versions.<\/p>","image":{"cls":"slide-image","_src":"8ab9b91493dc1f4ae0e9d600-400-300"}},{"title":"Surface showed that Microsoft, too, understood touch interfaces.","name":"surface-showed-that-microsoft-too-understood-touch-interfaces-9","content":"<p>Microsoft unveiled this touch screen table in April 2007, between the time Apple announced and released the first iPhone. It introduced a lot of gestures -- like swipes and pinches -- that will be part of Windows 8.<\/p>\n<p>At launch, it had no hardware partners, no system for developers to create apps, and customers couldn't even buy it unless they went through a special Microsoft approval process. In other words, it felt like Microsoft rush-announced it to show the world that Apple wasn't the only one who understood touch screens. (It also may have helped Microsoft boost its patent and intellectual property position in that area.)<\/p>\n<p>Five years later <a href=\"http:\/\/www.microsoft.com\/surface\/en\/us\/default.aspx\">it's a real product<\/a> with a full development platform and customers. Although it hasn't taken the world by storm, it is occasionally seen in places like hotel lobbies and casinos.<\/p>","image":{"cls":"slide-image","_src":"68b9b914d51cf249d5f06500-400-300"}},{"title":"Windows Phone 7 is the direct predecessor to Windows 8.","name":"windows-phone-7-is-the-direct-predecessor-to-windows-8-10","content":"<p>After the iPhone made Windows Mobile look irrelevant, Microsoft took three years to come up with an answer. Released last fall, Windows Phone 7 uses the horizontal and vertical menus introduced in Windows Media Center and later refined through the Zune, and has a lot of touch gestures pioneered by Surface.<\/p>\n<p>It isn't selling very well yet, but Microsoft's deal with Nokia, and the slow collapse of Research in Motion, give Microsoft a chance of becoming the third-place mobile platform after Android and Apple.<\/p>\n<p>A lot of the ideas in Windows Phone 7, including \"live tiles,\" the menu system, and even the font, are going to be part of Windows 8. But the two products are built on different technologies, so <a href=\"http:\/\/www.businessinsider.com\/windows-8-could-send-windows-phone-to-the-graveyard-2011-6\">Windows 8 might actually spell curtains for Windows Phone<\/a>.<\/p>","image":{"cls":"slide-image","_src":"4ddbff564bd7c81846090000-400-300","source":"<p class=\"source\">Image: <a href=\"http:\/\/gizmodo.com\/5804975\/the-awesomer-new-windows-phone\"> via Gizmodo <\/a><\/p>"}},{"title":"So that's where WIndows 8 came from. Now, check out what it looks like.","name":"so-thats-where-windows-8-came-from-now-check-out-what-it-looks-like-11","content":"<h2><strong><a href=\"http:\/\/www.microsoft.com\/surface\/en\/us\/default.aspx\">Here Are The First Official Pictures Of Windows 8 For Tablets&rarr;<\/a><\/strong><\/h2>","image":{"cls":"slide-image","_src":"4de722264bd7c8a432110000-400-300","source":"<p class=\"source\">Image: Microsoft<\/p>"}}],
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<b>
geez
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on
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Jul 5, 1:12 PM </a>
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<div class="comment-content" id="comment-content-4e1345e349e2ae0b2f0f0000">
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Yeah...20 years of crappy design.<br />
<br />
That's a great pedigree.<br />
<br />
Nobody cares about MSFT anymore. They are like GM during the 80's. A company focused on market share, not product. We know how that turned out. </div>
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<b>
freddy bee
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on
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Jul 5, 2:06 PM </a>
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<div class="comment-content" id="comment-content-4e13529e4bd7c8e929070000">
@<a href="#comment-4e1345e349e2ae0b2f0f0000">geez</a>:
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'we know how that turned out'...<br />
<br />
do you mean billions in dividends, billions in the bank, and continued growth? </div>
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<a href="/commenter?id=4d90edf149e2ae887f760000">lxa374</a>
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on
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Jul 5, 2:32 PM </a>
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@<a href="#comment-4e1345e349e2ae0b2f0f0000">geez</a>:
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Wow. you are so delusional! Just b/c the press gives Windows a bad name, it doesnt mean it's the truth, and you shouldnt just jump on the band-wagon. You end up sounding like an idiot. </div>
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<a href="/commenter?id=4e01296e4bd7c8c550170000">jesushatesapple</a>
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on
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Jul 5, 4:51 PM </a>
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@<a href="#comment-4e1345e349e2ae0b2f0f0000">geez</a>:
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Jesus Says: This is a typical comment from an Apple Disciple.<br />
<br />
METRO UI, Zune's UI and WP7s GUI, just got even better, Lync with Skype with WP7 will be formidable - and an iPhone and RIM killer rolled into one. The Sanyo Infobar 3 (bing or google iida.jp) is straight out of the METRO UI school or design.<br />
<br />
All Apple needs to do now to beat Google, MS, Samsung and HTC is to invent their own social network. That way the Apple People can stop bothering the rest of the Earthlings with their insufferable hubris about how paying $2000 for 18 month old Intel processors in a shiny "unibody" box makes them somehow superior to the rest of mankind. </div>
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<b>
Gret
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Jul 6, 9:36 PM </a>
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@<a href="#comment-4e13796549e2ae8c28150000">jesushatesapple</a>:
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"...and an iPhone and RIM killer rolled into one."<br />
<br />
Umm... RIM (or BlackBerry) is already dead, at least in the consumer market. </div>
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<a href="/commenter?id=4c200fd87f8b9a7315650000">radix</a>
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Jul 5, 1:27 PM </a>
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The real question has nothing to do with the eye candy. Are they going to re-write the kernel and file structure? </div>
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<b>
Depression
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Jul 5, 1:27 PM </a>
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20 years of failure rolled into one EPIC soon to be FAIL .. awsome </div>
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that_does_it
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Jul 5, 1:28 PM </a>
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this ugly tile interface will be what finally drives me away from windows. goodbye and good riddance. </div>
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<b>
<a href="/commenter?id=4c200fd87f8b9a7315650000">radix</a>
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Jul 5, 1:35 PM </a>
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@<a href="#comment-4e1349bbcadcbb9c73060000">that_does_it</a>:
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Actually, you'll be able to choose icons or tiles. </div>
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Stu
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Jul 5, 1:29 PM </a>
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I can still remember good old WebTV, Bill Gates pretty much saying the Internet was a fad and dialup MSN was where the future was, and most recently the Zune. Without the OS division they would have gone bust years ago. </div>
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<b>
Sam
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Jul 5, 2:04 PM </a>
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I also remember Bill Gates and Steve Jobs sitting in the same room, Bill trying to convince Jobs that tablet was the way to go, but Jobs insisted that people wanted keyboards. </div>
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nerdbert
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Yeah, but doing tablets the way Bill wanted to sucked, or didn't you watch the slideshow of doomed products and demos?<br />
<br />
This is one of those cases where Steve was right: keyboards made sense up until the time when computing got cheap enough to make a table the right answer for most consumers. </div>
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nerdbert
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Jul 5, 3:21 PM </a>
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@<a href="#comment-4e1349f049e2aefe382b0000">Stu</a>:
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The OS division is the cash cow for the company, and it's the bludgeon that keeps the PC industry at MS's beck and call. But personally I like their dev tools and think that the combo of superior dev tools and workable OS that's the key to third party aps that really make the platform popular.<br />
<br />
The problem for MS is that every other industry has seen how MS treats its corporate "allies" and actively looks for alternatives and that makes it hard to break out of the traditional computing environment. WinMob7 isn't half bad but nobody wants to be in MS's thrall anymore. With Android a viable alternative they're more willing to tie their future to Google than MS. It's a case of the stranger you don't know is better than the devil you do. </div>
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<b>
Charlie
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Yes, let's all "Think Different" with Apple. </div>
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freddy bee
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@<a href="#comment-4e134b3d4bd7c81a1c180000">Charlie</a>:
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so funny... from different thinkers to today's followers... </div>
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FMS
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Jul 5, 2:01 PM </a>
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What a great advertising story line: Twenty years of failures brought us to this point. You, look at Zune, Xbox, SPOT, Encarta, bing, UMPC, Slate, WinMo, WinPho7, Vista, etc., etc.<br />
<br />
This is like saying that a rogues gallery of crap design is good for new products.<br />
<br />
M$H!T is still M$H!T. <br />
<br />
Always was and always will be. <br />
<br />
The bloated, rotting dungheap is just more obviously bloated and rotting. </div>
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Troll Hunter
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Jul 5, 7:21 PM </a>
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Your bridge is missing you, please return to your home. </div>
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bobobob
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Jul 5, 2:26 PM </a>
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Why did you choose a parody picture for the Bob slide? It was stupid enough you had to edit and explain it... youre an idiot. </div>
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<b>
nerdbert
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Jul 5, 3:10 PM </a>
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@<a href="#comment-4e13577049e2ae42590a0000">bobobob</a>:
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No, Bob was stupid/bad enough that they had to explain it was a parody and not an actual image. People couldn't have told the difference without the hint. </div>
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Jungle Jim
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Jul 5, 2:31 PM </a>
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I can see it now, "the Attack of the Zombie Concepts" coming soon to a PC near you. This is company so exalted that Vista couldn't make the grade. You couldn't make this stuff up ! </div>
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<b>
Stu
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Jul 5, 2:32 PM </a>
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I love how you guys take one idiot writers opinion as gospel. If dominating the PC market for the last 20 years is your idea of failed design than sign me up for some of that failure. Also, becoming more and more dominant in the console market and at one time being one of the dominators in the mobile market and trying to be so again. Let's also not forget dominating the workspace. I guess we can also mention the incredible developer ecosystem that MSFT has that is unmatched by anyone.<br />
<br />
You all enjoy your Linux, Macs, Androids and ios... I have no problem with any of the above, but don't be surprised when MSFT gains in the areas they're currently weak in and continues dominating where they have for a long time. Most intelligent and unbiased people see changes in Microsoft and how they starting to approach the consumer market and can see the good in that for all consumers. Those same people also know those claims of 20 years of failed design are just as ignorant as they are untrue. It's funny that some of the products, ie Zune, you people point out as failures in design, we're some of MSFT's best consumer designed products. You see, a product not selling well doesn't necessarily mean the design was a bad one, that's the way it works out sometimes. If not getting a strong hold on the market = bad design than Apple, Linux, Opera, etc. wouldn't exist right now.<br />
<br />
Enjoy your hating. I enjoy seeing all the products, from all the companies and the open source community that I now have to choose from. Hating or loving one over the other won't make any of them better/worse, it will simply give all of us more options. Whichever products I do pick to use, you can bet that I won't feel superior/inferior and I won't find it necessary to hate everything that I don't use or everyone who chooses differently. To each their own. All that being said, don't be surprised to see MSFT staying a major player for a long time to come, in many avenues. You don't have to like or hate them to have common sense. </div>
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Max Peck
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Jul 7, 9:56 AM </a>
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@<a href="#comment-4e1358c549e2aefa60010000">Stu</a>:
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Well said, Stu.<br />
<br />
-Max </div>
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<b>
Gordon
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Best of Breed -<br />
Chrome Browser<br />
Android Phone<br />
Gmail<br />
Windows 7<br />
MS Office<br />
<br />
i'll dump Windows and Office if o have to. i already have one foot out the door. </div>
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Prince Albert
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To me, it looks simply ugly. </div>
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Max Peck
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@<a href="#comment-4e1364f649e2ae677b070000">Prince Albert</a>:
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I don't care for Metro, either ... I think it's ugly. However it's only one front-end choice that Windows 8 will have. If and when I upgrade to it I'll just use Aero. No big deal. Everybody is really in a froth over this one! </div>
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Greg McGavock
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I've heard from a number of sources that say that the Metro theme will be the default on all versions of Windows 8 shipped on desktops and laptops as well. Designing an entire operating system's interface for what will probably amount to less than 1% of the devices it's actually sold on... yeah, that makes a lot of sense. </div>
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tablet
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MS's OS are always failures. They alway's walk the apple's way, never ahead of apple's </div>
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Stu
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Jul 6, 3:43 AM </a>
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Yep, you gotta love that almost 90% market share failure. Like I said before, if that's failure than sign me up for some of that. I'm pretty sure the good people over at Apple, Google, etc. would like to be signed up for some of that failure too.<br />
<br />
For the, "If this, if that, (insert scenario)" people, enjoy your new OS and whatever other new software you may choose to use. However, don't be surprised when those metro ui interface imitations start to land on those products too. Did you really think that static grid-icons on a screen was going to last forever? I think 20+ years is enough, it's time for new innovation in design and don't be surprised when the copycats jump on board. That's the way the industry works. One group comes up with a new design or concept and the others tend to follow suit and you don't have to be a market leader to get that following. Just ask the Opera/Chrome developers. That's just one of many, many examples that could be pointed out. The metro ui is a very suitable design for the touch screen world that we're migrating to. Sure, there will be changes and enhancements as time goes on and everyone will put their own spin on it, but I'd get used to similar offerings from MSFT's competitors if I were you.<br />
<br />
Also, for those who like to comment, but seem to have little info about what's expected in things like Windows 8, let me fill you in a bit. The info. out right now is that Windows 8 will let you choose to use the new ui or to use the more, "Windows past" icon ui. I think anyone with some modicum of common sense can see how that would be a wise move from MSFT. For instance: The metro ui may not appeal to the corporate world as much as the consumer world. Plus, it give long-time Window's users the option to stick with what they know, but still gain the newest features and security measures that new OS's tend to bring. So, if your going to use another product, but all means, have fun with it, but don't try to justify it to yourself with reasons that are unlikely to exist. Just say you want to move on and anyone else can respect that, but when you seem to have little knowledge of what your options will be, it just makes you look like the typical sheep some people can be.<br />
<br />
Personally, I love the new direction MSFT is going in and for the first time in years, they seem to be thinking more and more consumer friendly. That's not an easy task for a company who has to appeal to business the way MSFT does and I commend the effort. Believe me, or don't, but Apple, Google and any other group would suffer the same balancing act if they dominated the corporate world the way Microsoft does. Corporate and consumers are very different beasts and it's not always easy to appeal to both, yet Microsoft has kept a large following in both sectors and anyone who doesn't see the skill it takes to do that, has a lot to learn my friends. </div>
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Conrad S
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Interesting article, however I feel that it misses three key points:<br />
<br />
1) The reason that any (happened to be Apple) mobile application was wildly successful was not the design, but the wide availability of high-speed wireless connectivity. Had that existed in 1991 when the Microsoft Tablet was introduced, the tablet would probably have started the handheld revolution (although others would have jumped on quickly - like Apple did once high-speed wireless connectivity became widespread).<br />
<br />
2) Microsoft does not seem to understand the KISS principle (keep it simple stupid). Instead of a long explanation, go to google.com (picture, text box, button), or your iPhone (square piece of glass, button, icons). Microsoft tried to squeeze a full-size version of Windows into a 3x4 inch square. Even Windows phone 7 has excessive graphics and text. Hopefully Windows 8 will be nicknamed Windows KISS.<br />
<br />
3) New markets need an innovator, not a maintainer. In 1985, Microsoft incorporated what IBM and Xerox already had to create Windows; IBM and Xerox seemed to be in maintenance mode as opposed to innovation mode and Microsoft took advantage of that. And now, the innovative torch is handed to a new generation with Apple capitalizing on Microsoft's iterations at mobile application design - and market timing (availability of high-speed wireless) - to become the innovator. </div>
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TinaD
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Jul 6, 3:19 PM </a>
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An ugly design but it's work, who need and beautiful design but useless?<br />
<br />
<a href="http://www.yensao.co" target="_blank">http://www.yensao.co</a> </div>
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