diff --git a/README.md b/README.md
index ea07187..547f4d1 100644
--- a/README.md
+++ b/README.md
@@ -47,6 +47,9 @@ the gophersphere.
         -o, --tor              Use local Tor proxy to open all pages
         -S, -O                 Disable TLS or Tor
 
+        -m, --media PROGRAM    Use to open media files. Default: mpv
+        -M, --no-media         Just download media files, don't download
+
         -r, --raw              Print raw Gopher response only
         -p, --print            Print rendered Gopher response only
         -l, --local            Connect to 127.0.0.1:7070
diff --git a/doc/phetch.1.md b/doc/phetch.1.md
index a73c02b..515f0d6 100644
--- a/doc/phetch.1.md
+++ b/doc/phetch.1.md
@@ -49,6 +49,14 @@ If no URL is given, however, *phetch* will launch and open its default
 *-O*, *--no-tor*
 	Disable Tor.
 
+*-m*, *--media* _PATH_
+	Use program at _PATH_ to open media files (movies and sounds).
+	Default: mpv
+
+*-M*, *--no-media*
+	Don't try to open media files. Download them like regular binary
+	Gopher items.
+
 *-c*, *--config* _FILE_
 	Use _FILE_ instead of _~/.config/phetch/phetch.conf_
 
@@ -169,7 +177,7 @@ If you create a _history.gph_ file in _~/.config/phetch/_, each Gopher
 URL you open will be stored there.
 
 New URLs are appended to the bottom, but loaded in reverse order, so
-you'll see all the most recently visited pages first when you press 
+you'll see all the most recently visited pages first when you press
 the *a* key.
 
 Feel free to edit your history file directly, or share it with your
@@ -199,6 +207,9 @@ tor no
 # Always start in wide mode.
 wide no
 
+# Program to use to open media files.
+media mpv
+
 # Use emoji indicators for TLS & Tor.
 emoji no
 ```
diff --git a/src/config.rs b/src/config.rs
index c51d3b2..43a4496 100644
--- a/src/config.rs
+++ b/src/config.rs
@@ -16,6 +16,9 @@ const CONFIG_FILE: &str = "phetch.conf";
 /// Default start page.
 const DEFAULT_START: &str = "gopher://phetch/1/home";
 
+/// Default media player.
+const DEFAULT_MEDIA_PLAYER: &str = "mpv";
+
 /// Example of what a default phetch.conf would be.
 pub const DEFAULT_CONFIG: &str = "## default config file for the phetch gopher client
 ## gopher://phkt.io/1/phetch
@@ -32,6 +35,9 @@ tor no
 # Always start in wide mode. (--wide)
 wide no
 
+# Program to use to open media files.
+media mpv
+
 # Use emoji indicators for TLS & Tor. (--emoji)
 emoji no
 ";
@@ -51,6 +57,8 @@ pub struct Config {
     pub wide: bool,
     /// Render connection status as emoji
     pub emoji: bool,
+    /// Media player to use.
+    pub media: Option<String>,
     /// UI mode. Can't be set in conf file.
     pub mode: ui::Mode,
 }
@@ -63,6 +71,7 @@ impl Default for Config {
             tor: false,
             wide: false,
             emoji: false,
+            media: Some(DEFAULT_MEDIA_PLAYER.into()),
             mode: ui::Mode::default(),
         }
     }
@@ -127,6 +136,12 @@ pub fn parse(text: &str) -> Result<Config> {
             "tls" => cfg.tls = to_bool(val)?,
             "tor" => cfg.tor = to_bool(val)?,
             "wide" => cfg.wide = to_bool(val)?,
+            "media" => {
+                cfg.media = match val.to_lowercase().as_ref() {
+                    "false" | "none" => None,
+                    _ => Some(val.into()),
+                }
+            }
             _ => return Err(error!("Unknown key on line {}: {}", linenum, key)),
         }
         keys.insert(key, true);
@@ -157,6 +172,7 @@ mod tests {
         assert_eq!(config.wide, false);
         assert_eq!(config.emoji, false);
         assert_eq!(config.start, "gopher://phetch/1/home");
+        assert_eq!(config.media, Some("mpv".to_string()));
     }
 
     #[test]
@@ -185,6 +201,21 @@ mod tests {
         assert_eq!(cfg.wide, true);
     }
 
+    #[test]
+    fn test_media() {
+        let cfg = parse("media FALSE").unwrap();
+        assert_eq!(cfg.media, None);
+
+        let cfg = parse("media None").unwrap();
+        assert_eq!(cfg.media, None);
+
+        let cfg = parse("media /path/to/media-player").unwrap();
+        assert_eq!(cfg.media, Some("/path/to/media-player".to_string()));
+
+        let cfg = parse("media vlc").unwrap();
+        assert_eq!(cfg.media, Some("vlc".to_string()));
+    }
+
     #[test]
     fn test_no_or_false() {
         let cfg = parse("tls false\nwide no\ntor n").unwrap();
diff --git a/src/main.rs b/src/main.rs
index 35be4ea..e0b5217 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -77,6 +77,9 @@ Options:
     -o, --tor              Use local Tor proxy to open all pages
     -S, -O                 Disable TLS or Tor
 
+    -m, --media PROGRAM    Use to open media files. Default: mpv
+    -M, --no-media         Just download media files, don't download
+
     -r, --raw              Print raw Gopher response only
     -p, --print            Print rendered Gopher response only
     -l, --local            Connect to 127.0.0.1:7070