diff --git a/app/nimbus.fml.yaml b/app/nimbus.fml.yaml
index cf50f70d9..621d2a546 100644
--- a/app/nimbus.fml.yaml
+++ b/app/nimbus.fml.yaml
@@ -243,7 +243,8 @@ features:
           {
             "feature-ui": 0,
             "feature-setting-value": 0,
-            "dialog-re-engage-time": 4
+            "dialog-re-engage-time": 4,
+            "feature-setting-value-pbm": 0
           }
     defaults:
       - channel: developer
@@ -251,7 +252,8 @@ features:
           "sections-enabled": {
             "feature-ui": 1,
             "feature-setting-value": 0,
-            "dialog-re-engage-time": 4
+            "dialog-re-engage-time": 4,
+            "feature-setting-value-pbm": 0
           }
         }
       - channel: nightly
@@ -259,7 +261,8 @@ features:
           "sections-enabled": {
             "feature-ui": 1,
             "feature-setting-value": 0,
-            "dialog-re-engage-time": 4
+            "dialog-re-engage-time": 4,
+            "feature-setting-value-pbm": 0
           }
         }
   unified-search:
@@ -460,6 +463,9 @@ types:
           description: An integer indicating the number of hours that needs to happen before
             the re-engagement dialog shows again since the last seen, for example if set to 4
             that means if the users has seen the dialog, it will see it 4 hours later.
+        feature-setting-value-pbm:
+          description: An integer either 0 or 1 indicating if cookie banner setting should be enabled or disabled,
+            0 for setting the value to disabled, 1  for enabling the setting with the value reject_all.
     OnboardingPanel:
       description: The types of onboarding panels in the onboarding page
       variants:
diff --git a/app/src/main/java/org/mozilla/fenix/components/Core.kt b/app/src/main/java/org/mozilla/fenix/components/Core.kt
index dd713392c..4a4ad1c7c 100644
--- a/app/src/main/java/org/mozilla/fenix/components/Core.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/Core.kt
@@ -141,7 +141,7 @@ class Core(
                 R.color.fx_mobile_layer_color_1,
             ),
             httpsOnlyMode = context.settings().getHttpsOnlyMode(),
-            cookieBannerHandlingModePrivateBrowsing = context.settings().getCookieBannerHandling(),
+            cookieBannerHandlingModePrivateBrowsing = context.settings().getCookieBannerHandlingPrivateMode(),
             cookieBannerHandlingMode = context.settings().getCookieBannerHandling(),
             cookieBannerHandlingDetectOnlyMode = context.settings()
                 .shouldShowCookieBannerReEngagementDialog(),
diff --git a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
index c8624fa3b..29fdd57c8 100644
--- a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
+++ b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
@@ -616,6 +616,12 @@ class Settings(private val appContext: Context) : PreferencesHolder {
         default = { cookieBannersSection[CookieBannersSection.FEATURE_SETTING_VALUE] == 1 },
     )
 
+    var shouldUseCookieBannerPrivateMode by lazyFeatureFlagPreference(
+        appContext.getPreferenceKey(R.string.pref_key_cookie_banner_private_mode),
+        featureFlag = true,
+        default = { cookieBannersSection[CookieBannersSection.FEATURE_SETTING_VALUE_PBM] == 1 },
+    )
+
     var userOptOutOfReEngageCookieBannerDialog by booleanPreference(
         appContext.getPreferenceKey(R.string.pref_key_cookie_banner_re_engage_dialog_dismissed),
         default = false,
@@ -1770,6 +1776,18 @@ class Settings(private val appContext: Context) : PreferencesHolder {
         }
     }
 
+    /**
+     * Get the current mode for cookie banner handling
+     */
+    fun getCookieBannerHandlingPrivateMode(): CookieBannerHandlingMode {
+        return when (shouldUseCookieBannerPrivateMode) {
+            true -> CookieBannerHandlingMode.REJECT_ALL
+            false -> {
+                CookieBannerHandlingMode.DISABLED
+            }
+        }
+    }
+
     /**
      *  Times that the cookie banner re-engagement dialog has been shown.
      */
diff --git a/app/src/main/res/values/preference_keys.xml b/app/src/main/res/values/preference_keys.xml
index be8d93aee..88bf35c10 100644
--- a/app/src/main/res/values/preference_keys.xml
+++ b/app/src/main/res/values/preference_keys.xml
@@ -167,6 +167,7 @@
     <string name="pref_key_cookie_banner_first_banner_detected" translatable="false">pref_key_cookie_banner_first_banner_detected</string>
     <string name="pref_key_cookie_banner_v1" translatable="false">pref_key_cookie_banner_v1</string>
     <string name="pref_key_cookie_banner_re_engagement_dialog_shows_counter" translatable="false">pref_key_cookie_banner_re_engagement_dialog_shows_counter</string>
+    <string name="pref_key_cookie_banner_private_mode" translatable="false">pref_key_cookie_banner_private_mode</string>
 
     <!-- Tracking Protection Settings -->
     <string name="pref_key_etp_learn_more" translatable="false">pref_key_etp_learn_more</string>