diff --git a/app/src/main/java/org/mozilla/fenix/settings/AboutPage.kt b/app/src/main/java/org/mozilla/fenix/settings/AboutPage.kt
index 6005e40cc..ebcde6e34 100644
--- a/app/src/main/java/org/mozilla/fenix/settings/AboutPage.kt
+++ b/app/src/main/java/org/mozilla/fenix/settings/AboutPage.kt
@@ -9,10 +9,12 @@ package org.mozilla.fenix.settings
 import android.content.Context
 import android.content.pm.PackageManager
 import androidx.annotation.RawRes
-import org.mozilla.fenix.R
 import org.mozilla.fenix.BuildConfig.BUILD_DATE
+import org.mozilla.fenix.R
 import org.mozilla.fenix.ext.replace
+import org.mozilla.fenix.settings.SettingsFragment.Companion.wordmarkPath
 import org.mozilla.geckoview.BuildConfig
+import java.io.File
 
 object AboutPage {
     fun createAboutPage(context: Context): String {
@@ -36,9 +38,12 @@ object AboutPage {
 
         substitutionMap["%build-date%"] = BUILD_DATE
 
-        context.resources.getString(R.string.about_content, appName).also { content ->
-            substitutionMap["%about-content%"] = content
-        }
+        context.resources.getString(R.string.about_content, appName, SupportUtils.MOZILLA_MANIFESTO_URL)
+            .also { content ->
+                substitutionMap["%about-content%"] = content
+            }
+
+        substitutionMap["%wordmark%"] = File(context.filesDir, wordmarkPath).readText()
 
         return loadResourceFile(context, R.raw.about, substitutionMap)
     }
diff --git a/app/src/main/java/org/mozilla/fenix/settings/SettingsFragment.kt b/app/src/main/java/org/mozilla/fenix/settings/SettingsFragment.kt
index ef0987bc1..d1f66d56d 100644
--- a/app/src/main/java/org/mozilla/fenix/settings/SettingsFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/settings/SettingsFragment.kt
@@ -5,6 +5,8 @@
 package org.mozilla.fenix.settings
 
 import android.content.Intent
+import android.graphics.BitmapFactory
+import android.net.Uri
 import android.os.Bundle
 import android.provider.Settings
 import android.widget.Toast
@@ -13,19 +15,31 @@ import androidx.navigation.Navigation
 import androidx.preference.Preference
 import androidx.preference.Preference.OnPreferenceClickListener
 import androidx.preference.PreferenceFragmentCompat
+import kotlinx.coroutines.CoroutineScope
+import kotlinx.coroutines.Dispatchers
+import kotlinx.coroutines.Dispatchers.IO
+import kotlinx.coroutines.Job
+import kotlinx.coroutines.launch
+import mozilla.components.support.ktx.android.graphics.toDataUri
 import org.mozilla.fenix.BuildConfig
 import org.mozilla.fenix.FenixApplication
 import org.mozilla.fenix.R
-import org.mozilla.fenix.R.string.pref_key_about
 import org.mozilla.fenix.R.string.pref_key_leakcanary
 import org.mozilla.fenix.R.string.pref_key_make_default_browser
 import org.mozilla.fenix.ext.getPreferenceKey
 import org.mozilla.fenix.ext.requireComponents
+import java.io.File
+import kotlin.coroutines.CoroutineContext
 
-class SettingsFragment : PreferenceFragmentCompat() {
+class SettingsFragment : PreferenceFragmentCompat(), CoroutineScope {
+
+    private lateinit var job: Job
+    override val coroutineContext: CoroutineContext
+        get() = Dispatchers.Main + job
 
     override fun onCreate(savedInstanceState: Bundle?) {
         super.onCreate(savedInstanceState)
+        job = Job()
         (activity as AppCompatActivity).supportActionBar?.show()
     }
 
@@ -36,21 +50,70 @@ class SettingsFragment : PreferenceFragmentCompat() {
     override fun onResume() {
         super.onResume()
 
+        generateWordmark()
         setupPreferences()
     }
 
+    override fun onPreferenceTreeClick(preference: Preference): Boolean {
+        when (preference.key) {
+            resources.getString(R.string.pref_key_help) -> {
+                requireComponents.useCases.tabsUseCases.addTab
+                    .invoke(SupportUtils.getSumoURLForTopic(context!!, SupportUtils.SumoTopic.HELP))
+                navigateToSettingsArticle()
+            }
+            resources.getString(R.string.pref_key_rate) -> {
+                startActivity(Intent(Intent.ACTION_VIEW, Uri.parse(SupportUtils.RATE_APP_URL)))
+            }
+            resources.getString(R.string.pref_key_feedback) -> {
+                requireComponents.useCases.tabsUseCases.addTab.invoke(SupportUtils.FEEDBACK_URL)
+                navigateToSettingsArticle()
+            }
+            resources.getString(R.string.pref_key_about) -> {
+                requireComponents.useCases.tabsUseCases.addTab.invoke(aboutURL, true)
+                navigateToSettingsArticle()
+            }
+        }
+        return super.onPreferenceTreeClick(preference)
+    }
+
+    override fun onDestroy() {
+        super.onDestroy()
+        job.cancel()
+    }
+
+    /**
+     * Shrinks the wordmark resolution on first run to ensure About Page loads quickly
+     */
+    private fun generateWordmark() {
+        val path = context?.filesDir
+        val file = File(path, wordmarkPath)
+        path?.let {
+            if (!file.exists()) {
+                launch(IO) {
+                    val options = BitmapFactory.Options().apply {
+                        inSampleSize = wordmarkScalingFactor
+                        inJustDecodeBounds = false
+                    }
+                    file.appendText(
+                        BitmapFactory.decodeResource(
+                            resources,
+                            R.drawable.ic_logo_wordmark, options
+                        ).toDataUri()
+                    )
+                }
+            }
+        }
+    }
+
     private fun setupPreferences() {
         val makeDefaultBrowserKey = context?.getPreferenceKey(pref_key_make_default_browser)
-        val aboutKey = context?.getPreferenceKey(pref_key_about)
         val leakKey = context?.getPreferenceKey(pref_key_leakcanary)
 
         val preferenceMakeDefaultBrowser = findPreference<Preference>(makeDefaultBrowserKey)
-        val preferenceAbout = findPreference<Preference>(aboutKey)
         val preferenceLeakCanary = findPreference<Preference>(leakKey)
 
         preferenceMakeDefaultBrowser.onPreferenceClickListener =
             getClickListenerForMakeDefaultBrowser()
-        preferenceAbout.onPreferenceClickListener = getAboutPageListener()
 
         preferenceLeakCanary.isVisible = BuildConfig.DEBUG
         if (BuildConfig.DEBUG) {
@@ -81,18 +144,17 @@ class SettingsFragment : PreferenceFragmentCompat() {
         }
     }
 
-    private fun getAboutPageListener(): OnPreferenceClickListener {
-        return OnPreferenceClickListener {
-            requireComponents.useCases.tabsUseCases.addTab.invoke(aboutURL, true)
-            view?.let {
-                Navigation.findNavController(it)
-                    .navigate(SettingsFragmentDirections.actionGlobalBrowser(null))
-            }
-            true
+    private fun navigateToSettingsArticle() {
+        requireComponents.useCases.tabsUseCases.addTab.invoke(aboutURL, true)
+        view?.let {
+            Navigation.findNavController(it)
+                .navigate(SettingsFragmentDirections.actionGlobalBrowser(null))
         }
     }
 
     companion object {
+        const val wordmarkScalingFactor = 2
+        const val wordmarkPath = "wordmark.b64"
         const val aboutURL = "about:version"
     }
 }
diff --git a/app/src/main/java/org/mozilla/fenix/settings/SupportUtils.kt b/app/src/main/java/org/mozilla/fenix/settings/SupportUtils.kt
new file mode 100644
index 000000000..f1632d9e5
--- /dev/null
+++ b/app/src/main/java/org/mozilla/fenix/settings/SupportUtils.kt
@@ -0,0 +1,49 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+package org.mozilla.fenix.settings
+
+import android.content.Context
+import android.content.pm.PackageManager
+import org.mozilla.fenix.BuildConfig
+import java.io.UnsupportedEncodingException
+import java.net.URLEncoder
+import java.util.Locale
+
+object SupportUtils {
+    const val FEEDBACK_URL = "https://input.mozilla.org"
+    const val RATE_APP_URL = "market://details?id=" + BuildConfig.APPLICATION_ID
+    const val MOZILLA_MANIFESTO_URL = "https://www.mozilla.org/en-GB/about/manifesto/"
+
+    enum class SumoTopic(
+        internal val topicStr: String
+    ) {
+        HELP("firefox-android-help")
+    }
+
+    fun getSumoURLForTopic(context: Context, topic: SumoTopic): String {
+        val escapedTopic = getEncodedTopicUTF8(topic.topicStr)
+        val appVersion = getAppVersion(context)
+        val osTarget = "Android"
+        val langTag = Locale.getDefault().isO3Language
+        return "https://support.mozilla.org/1/mobile/$appVersion/$osTarget/$langTag/$escapedTopic"
+    }
+
+    private fun getEncodedTopicUTF8(topic: String): String {
+        try {
+            return URLEncoder.encode(topic, "UTF-8")
+        } catch (e: UnsupportedEncodingException) {
+            throw IllegalStateException("utf-8 should always be available", e)
+        }
+    }
+
+    private fun getAppVersion(context: Context): String {
+        try {
+            return context.packageManager.getPackageInfo(context.packageName, 0).versionName
+        } catch (e: PackageManager.NameNotFoundException) {
+            // This should be impossible - we should always be able to get information about ourselves:
+            throw IllegalStateException("Unable find package details for Fenix", e)
+        }
+    }
+}
diff --git a/app/src/main/res/raw/about.html b/app/src/main/res/raw/about.html
index fc7bb5f77..248ea30b7 100644
--- a/app/src/main/res/raw/about.html
+++ b/app/src/main/res/raw/about.html
@@ -4,48 +4,50 @@
    - You can obtain one at http://mozilla.org/MPL/2.0/.  -->
 <head>
     <meta
-        name="viewport"
-        charset="utf-8"
-        content="width=device-width, initial-scale=1">
+            name="viewport"
+            charset="utf-8"
+            content="width=device-width, initial-scale=1">
     <style>
 body, html {
-    background: #221F1F;
-    color: #FFFFFF;
+    background: #f9f9fa;
+    color: #0C0C0D;
     font-family: sans-serif;
     line-height: 24px;
     font-size: 14px;
 }
-
 body{
     padding-left: 24px;
     padding-right: 24px;
     margin-left: 0px;
     margin-right: 0px;
 }
-
 a {
     color: #0A9AF4;
 }
-
 p.subtitle {
     text-align: center;
     opacity: .7;
     margin: 0;
 }
-
-h1#wordmark {
+img#wordmark {
+    /* We need to set the dp size here, because by default webview assumes the image is not
+    density specific (but since it's an android resource, we get a density specific version). */
+    width: 180px;
+    display: block;
+    margin-left: auto;
+    margin-right: auto;
     padding-top: 24px;
-    text-align: center;
-}
+    }
     </style>
 </head>
 <html>
     <body
-        class="about">
-        <h1 id="wordmark">Fenix</h1>
+            class="about">
+        <br>
+        <img src="%wordmark%" id="wordmark"/>
+        <br>
         <p class="subtitle">%about-version%</p>
         %about-content%
-
         <p class="subtitle">Built on: %build-date%</p>
     </body>
-</html>
+</html>
\ No newline at end of file
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index e60c61268..5a59b7e28 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -131,10 +131,10 @@
     <!-- Content description (not visible, for screen readers etc.): "Menu icon for items on a history item" -->
     <string name="content_description_history_menu">History item menu</string>
 
-    <!-- About content -->
     <string name="about_content"><![CDATA[
-<p>%1$s puts you in control.</p>
-<p>%1$s is produced by Mozilla. Our mission is to foster a healthy, open Internet.<br/>
+<p>%1$s is made by Mozilla: a global community that makes browsers, apps, code and tools that put
+people before profit. Our mission: keep the Internet open and accessible to all.<br/>
+<a href="%2$s">Learn more</a></p>
     ]]></string>
 
     <!-- Sessions -->