diff --git a/app/src/main/java/org/mozilla/fenix/components/toolbar/BrowserToolbarView.kt b/app/src/main/java/org/mozilla/fenix/components/toolbar/BrowserToolbarView.kt
index ecaeff835..880107566 100644
--- a/app/src/main/java/org/mozilla/fenix/components/toolbar/BrowserToolbarView.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/toolbar/BrowserToolbarView.kt
@@ -134,7 +134,12 @@ class BrowserToolbarView(
                     ThemeManager.resolveAttribute(R.attr.toolbarDivider, container.context)
                 )
 
-                display.urlFormatter = { url -> URLStringUtils.toDisplayUrl(url) }
+                display.urlFormatter =
+                    if (context.settings().shouldStripUrl) {
+                            url -> URLStringUtils.toDisplayUrl(url)
+                    } else {
+                            url -> url
+                    }
 
                 display.colors = display.colors.copy(
                     text = primaryTextColor,
diff --git a/app/src/main/java/org/mozilla/fenix/settings/CustomizationFragment.kt b/app/src/main/java/org/mozilla/fenix/settings/CustomizationFragment.kt
index 3d586befd..4686a04a7 100644
--- a/app/src/main/java/org/mozilla/fenix/settings/CustomizationFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/settings/CustomizationFragment.kt
@@ -10,6 +10,7 @@ import android.os.Build.VERSION.SDK_INT
 import android.os.Bundle
 import androidx.appcompat.app.AppCompatDelegate
 import androidx.preference.PreferenceFragmentCompat
+import androidx.preference.SwitchPreference
 import org.mozilla.fenix.R
 import org.mozilla.fenix.components.metrics.Event
 import org.mozilla.fenix.components.toolbar.ToolbarPosition
@@ -32,6 +33,12 @@ class CustomizationFragment : PreferenceFragmentCompat() {
 
     override fun onCreatePreferences(savedInstanceState: Bundle?, rootKey: String?) {
         setPreferencesFromResource(R.xml.customization_preferences, rootKey)
+
+        requirePreference<SwitchPreference>(R.string.pref_key_strip_url).apply {
+            isChecked = context.settings().shouldStripUrl
+
+            onPreferenceChangeListener = SharedPreferenceUpdater()
+        }
     }
 
     override fun onResume() {
diff --git a/app/src/main/java/org/mozilla/fenix/tabtray/TabTrayViewHolder.kt b/app/src/main/java/org/mozilla/fenix/tabtray/TabTrayViewHolder.kt
index b2aba6fef..ee9abd086 100644
--- a/app/src/main/java/org/mozilla/fenix/tabtray/TabTrayViewHolder.kt
+++ b/app/src/main/java/org/mozilla/fenix/tabtray/TabTrayViewHolder.kt
@@ -36,6 +36,7 @@ import org.mozilla.fenix.ext.removeAndDisable
 import org.mozilla.fenix.ext.removeTouchDelegate
 import org.mozilla.fenix.ext.showAndEnable
 import org.mozilla.fenix.ext.toShortUrl
+import org.mozilla.fenix.ext.settings
 import org.mozilla.fenix.utils.Do
 import kotlin.math.max
 
@@ -160,9 +161,16 @@ class TabTrayViewHolder(
         // is done in the toolbar and awesomebar:
         // https://github.com/mozilla-mobile/fenix/issues/1824
         // https://github.com/mozilla-mobile/android-components/issues/6985
-        urlView?.text = tab.url
-            .toShortUrl(itemView.context.components.publicSuffixList)
-            .take(MAX_URI_LENGTH)
+        urlView?.apply {
+            text =
+                if (context.settings().shouldStripUrl) {
+                    tab.url
+                        .toShortUrl(itemView.context.components.publicSuffixList)
+                        .take(MAX_URI_LENGTH)
+                } else {
+                    tab.url.take(MAX_URI_LENGTH)
+                }
+        }
     }
 
     @VisibleForTesting
diff --git a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
index ba2390b3f..1297eb5bb 100644
--- a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
+++ b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
@@ -488,6 +488,11 @@ class Settings(private val appContext: Context) : PreferencesHolder {
     val toolbarPosition: ToolbarPosition
         get() = if (shouldUseBottomToolbar) ToolbarPosition.BOTTOM else ToolbarPosition.TOP
 
+    var shouldStripUrl by booleanPreference(
+        appContext.getPreferenceKey(R.string.pref_key_strip_url),
+        default = true
+    )
+
     /**
      * Check each active accessibility service to see if it can perform gestures, if any can,
      * then it is *likely* a switch service is enabled. We are assuming this to be the case based on #7486
diff --git a/app/src/main/res/values/preference_keys.xml b/app/src/main/res/values/preference_keys.xml
index 317651afd..3fdca5945 100644
--- a/app/src/main/res/values/preference_keys.xml
+++ b/app/src/main/res/values/preference_keys.xml
@@ -112,6 +112,7 @@
     <!-- Toolbar Settings -->
     <string name="pref_key_toolbar_top" translatable="false">pref_key_toolbar_top</string>
     <string name="pref_key_toolbar_bottom" translatable="false">pref_key_toolbar_bottom</string>
+    <string name="pref_key_strip_url" translatable="false">pref_key_strip_url</string>
 
     <!-- Theme Settings -->
     <string name="pref_key_light_theme" translatable="false">pref_key_light_theme</string>
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 8a411160a..41bed2780 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -1259,6 +1259,10 @@
     <string name="preferences_passwords_saved_logins_username">Username</string>
     <!-- The header for the password for a login -->
     <string name="preferences_passwords_saved_logins_password">Password</string>
+    <!-- Title for strip url preference in customization settings -->
+    <string name="preferences_strip_url_title">Strip HTTP/HTTPS/WWW from urls</string>
+    <!-- Description for strip url preference in customization settings -->
+    <string name="preferences_strip_url_description">Enable to strip out HTTP/HTTPS/WWW from urls in toolbar and tab tray</string>
     <!-- Message displayed in security prompt to reenter a secret pin to access saved logins -->
     <string name="preferences_passwords_saved_logins_enter_pin">Re-enter your PIN</string>
     <!-- Message displayed in security prompt to access saved logins -->
diff --git a/app/src/main/res/xml/customization_preferences.xml b/app/src/main/res/xml/customization_preferences.xml
index 19ab4c97f..23434807b 100644
--- a/app/src/main/res/xml/customization_preferences.xml
+++ b/app/src/main/res/xml/customization_preferences.xml
@@ -43,5 +43,10 @@
         <org.mozilla.fenix.settings.RadioButtonPreference
             android:key="@string/pref_key_toolbar_bottom"
             android:title="@string/preference_bottom_toolbar" />
+        <SwitchPreference
+            android:defaultValue="true"
+            android:key="@string/pref_key_strip_url"
+            android:summary="@string/preferences_strip_url_description"
+            android:title="@string/preferences_strip_url_title" />
     </androidx.preference.PreferenceCategory>
 </androidx.preference.PreferenceScreen>