diff --git a/app/controllers/asciicasts_controller.rb b/app/controllers/asciicasts_controller.rb
index 5007232..d8830ab 100644
--- a/app/controllers/asciicasts_controller.rb
+++ b/app/controllers/asciicasts_controller.rb
@@ -28,18 +28,12 @@ class AsciicastsController < ApplicationController
       end
 
       format.json do
-        opts = if params[:dl]
-          { query: { "response-content-disposition" => "attachment; filename=#{asciicast.download_filename}" } }
-               else
-                 {}
-               end
-
-        redirect_to asciicast.data_url(opts)
+        serve_file(asciicast.data, !!params[:dl])
       end
 
       format.png do
         asciicast_image_generator.generate(asciicast) if asciicast.image_stale?
-        redirect_to asciicast.image_url
+        serve_file(asciicast.image)
       end
     end
   end
@@ -98,4 +92,19 @@ class AsciicastsController < ApplicationController
     AsciicastImageGenerator.new(self)
   end
 
+  def serve_file(uploader, as_attachment = false)
+    opts = if as_attachment
+             { query: { "response-content-disposition" => "attachment; filename=#{asciicast.download_filename}" } }
+           else
+             {}
+           end
+
+    url = uploader.url(opts)
+
+    if url.starts_with?("/")
+      send_file uploader.path, disposition: as_attachment ? 'attachment' : 'inline'
+    else
+      redirect_to url
+    end
+  end
 end
diff --git a/app/models/asciicast.rb b/app/models/asciicast.rb
index b0841a3..357eb3d 100644
--- a/app/models/asciicast.rb
+++ b/app/models/asciicast.rb
@@ -93,8 +93,16 @@ class Asciicast < ActiveRecord::Base
     end
   end
 
+  def data
+    if file.present?
+      file
+    else
+      stdout_frames
+    end
+  end
+
   def data_url(options = {})
-    file_url(options) || stdout_frames_url(options)
+    data.url(options)
   end
 
   def download_filename
diff --git a/app/serializers/asciicast_serializer.rb b/app/serializers/asciicast_serializer.rb
index 67d9e8f..f448ae1 100644
--- a/app/serializers/asciicast_serializer.rb
+++ b/app/serializers/asciicast_serializer.rb
@@ -11,7 +11,7 @@ class AsciicastSerializer < ActiveModel::Serializer
     if v0_url?
       object.stdout_frames_url
     else
-      object.data_url
+      asciicast_path(object, format: :json)
     end
   end
 
diff --git a/config/initializers/carrierwave.rb b/config/initializers/carrierwave.rb
index 8d175ec..2f313b0 100644
--- a/config/initializers/carrierwave.rb
+++ b/config/initializers/carrierwave.rb
@@ -10,5 +10,11 @@ CarrierWave.configure do |config|
     }
     config.fog_directory = CFG.aws_bucket
     config.fog_public = false
+  elsif CFG.carrierwave_storage == 'file'
+    config.root = Rails.root
   end
 end
+
+if File.exists?(Rails.root.to_s + "/public/uploads/asciicast")
+  raise "Please move all directories from ./public/uploads/ to ./uploads/"
+end
diff --git a/spec/features/png_spec.rb b/spec/features/png_spec.rb
index 4541305..6b8e79b 100644
--- a/spec/features/png_spec.rb
+++ b/spec/features/png_spec.rb
@@ -7,7 +7,7 @@ feature "asciicast-as-png", needs_phantomjs_2_bin: true do
   scenario "Requesting PNG" do
     visit asciicast_path(asciicast, format: :png)
 
-    expect(current_path).to match(%r{/uploads/test/asciicast/image/\d+/\w+\.png$})
+    expect(current_path).to match(%r{/a/\d+\.png$})
   end
 
 end
diff --git a/spec/serializers/asciicast_serializer_spec.rb b/spec/serializers/asciicast_serializer_spec.rb
index d67586a..a685cd3 100644
--- a/spec/serializers/asciicast_serializer_spec.rb
+++ b/spec/serializers/asciicast_serializer_spec.rb
@@ -13,7 +13,7 @@ describe AsciicastSerializer do
     end
 
     it 'includes url' do
-      expect(subject['url']).to eq(asciicast.file_url)
+      expect(subject['url']).to eq("/a/#{asciicast.id}.json")
     end
 
     it 'includes snapshot' do
diff --git a/spec/services/asciicast_image_generator_spec.rb b/spec/services/asciicast_image_generator_spec.rb
index c7f956b..00f431e 100644
--- a/spec/services/asciicast_image_generator_spec.rb
+++ b/spec/services/asciicast_image_generator_spec.rb
@@ -17,7 +17,7 @@ describe AsciicastImageGenerator, needs_phantomjs_2_bin: true do
     end
 
     it 'generates screenshot of "snapshot frame"' do
-      png = ChunkyPNG::Image.from_file("#{Rails.root}/public/#{asciicast.image_url}")
+      png = ChunkyPNG::Image.from_file(asciicast.image.path)
 
       # make sure there are black-ish borders
       expect(rgb(png[1, 1])).to eq([18, 19, 20])
diff --git a/uploads/.gitignore b/uploads/.gitignore
new file mode 100644
index 0000000..72e8ffc
--- /dev/null
+++ b/uploads/.gitignore
@@ -0,0 +1 @@
+*